JVLAURNT is a New York-based contemporary lifestyle brand founded by Jennifer Laurantius. It is defined by creative freedom, conscious progression, and strong sense of purpose.

Drawing inspiration from pop culture, modern art, and global advocacy, the pieces fuse functionality, comfort, and identity - blending street - influenced style with storytelling that reflects today’s world.

As the brand’s Creative Director, Jennifer Laurantius has been featured in impactful collaborations across fashion and art, including Keke Palmer’s Black History Month campaign, Adidas “Change is a Team Sport” campaign, Adidas “Nite Jogger” campaign, and a design feature during The Now Awards, to name a few.

JVLAURNT/UPCYCLED is an initiative featured on the United Nations’ platform for its contribution to the Sustainable Development Goals. It reimagines pre-loved garments into one-of-a-kind pieces that embraces mindful consumption, creativity, and self-expression.

Rooted in human rights and global awareness, JVLAURNT is committed to ethical fashion through slow production, recycled materials, and a dedication to kindness and community collaboration.